Medium: brass and acrylic panels, integrated lighting and multimedia, modular steel structure 

Dimensions : 18m x 4m x 1m approx.

Location: Edinburgh, Scotland

Client: Diageo

Installation: Fall 2021

Media installation design for BRC Imagination Arts' design of the flagship Johnnie Walker Experience.

This piece runs through the void in a winding staircase which brings visitors through eight floors of attractions. It serves as a focal point in the building, and as such, was designed to guide the visitor experience and react to the surroundings. At its core, the Atrium has a rich media display component, which is augmented via a dynamic lighting system, adapting to the changing multimedia content.

In order to compose a visually and spatially engaging installation, a system of modular components were developed, integrating lighting and LCD monitors into a series of trapezoidal frames. These are floated off the wall with a steel bracket system, set onto a seemingly random grid.